Performance Analytics Associate Director

Overview

In this role you shape and operationalize a testing program for Entain, turning media performance into actionable guidance that guides investment and optimization. You act as a senior analytics advisor, aligning commercial outcomes with media intelligence to inform strategy across multiple brands. You’ll drive cross-team processes, develop test-and-learn initiatives, and deliver concise insights that influence targeting, channel planning, and short-term forecasts. Your work supports data-informed decisions and close collaboration with planning, strategy, and client service teams.

Responsibilities

• Lead the operationalisation of the testing program, promote adoption of the testing template and tracker, review results, and share best practices with clients
• Design and evaluate test-and-learn initiatives (A/B tests, geo experiments, lift studies) with measurement and channel specialists to show incremental impact
• Produce clear, actionable insights from platform performance, cross-channel results, and audience data to guide activation, targeting, and media planning
• Develop best-practice analyses and short-term performance forecasts
• Translate complex analyses into concise recommendations aligned with strategic objectives
• Partner with Planning, Strategy, and Client Service to ensure data informs investment and optimisation
• Act as the central analytics contact for Entain, guiding stakeholders on interpretation and implications

Key requirements

• Experience in media or marketing analytics and measurement, ideally in an agency environment
• Expertise in campaign performance analytics (incrementality, attribution, KPI tracking, forecasting) and audience analytics (segmentation, targeting, cross-channel reach)
• Strong statistical knowledge (sampling, hypothesis testing, descriptive statistics, correlation)
• Deep understanding of digital media channels, measurement methodologies, and paid/organic social
• Advanced proficiency in SQL, Excel (pivot tables, VLOOKUP, macros), and data platforms (BigQuery, Snowflake)
• Experience with analytics and media tools (DV360, Google Ads, Facebook Business Manager, Nielsen, Ad Server, AppsFlyer, Google Analytics, Adobe Analytics)
• Strong communication and storytelling skills to translate analytics for non-technical audiences
• Track record of influencing media targeting, campaign decisions, or strategy through analytics

• strong communication
• storytelling
• influencing
• SQL
• Excel (pivot tables, VLOOKUP, macros)
• BigQuery

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