Head of Proposition Marketing

Overview

As Proposition Marketing Manager at ICIS, you translate market insight and product capability into clear, differentiated value propositions that drive growth. You work closely with cross-functional teams to shape messaging, narrative frameworks and activation, ensuring consistency across communications. This role blends strategic thinking with hands-on execution, owning the marketing calendar and ensuring all activities align with the messaging hierarchy. You will contribute to global propositions while collaborating with regional teams to maximize commercial impact.

Pay / Benefits

• Generous holiday allowance
• Private medical benefits
• Wellbeing programs
• Pension scheme
• Share option scheme
• Learning and development resources

Responsibilities

• Translate commercial insight, product capability and market context into clear, differentiated value propositions
• Develop messaging frameworks, narrative structures and campaign foundations
• Own the connection between business insight and external communication
• Own the marketing calendar as an end-to-end production system
• Ensure every activity is aligned to the messaging hierarchy and delivered to a high standard
• Work closely with Brand & Content to maintain consistency in tone, quality and narrative
• Develop sales enablement materials including talk tracks, email copy, proposal language and objection-handling frameworks
• Partner with regional teams (APAC, AMER, EMEA) to localise and activate global propositions effectively

Key requirements

• Proven experience in proposition marketing, content strategy or commercial copywriting within a B2B environment
• Strong ability to translate complex commercial or product insight into clear, compelling messaging
• Experience developing value propositions and messaging frameworks that drive commercial outcomes
• Track record of producing and directing B2B content across multiple formats
• Experience creating sales enablement materials that support pipeline generation and conversion
• Demonstrated ability to brief and guide creative and channel execution teams effectively
• Experience working closely with commercial and product stakeholders
• Strong copywriting capability, particularly for high-impact, strategic content
• Experience in energy, chemicals, commodities or financial data is advantageous but not essential

• collaboration
• clear communication
• strategic thinking
• proposition marketing
• content strategy
• copywriting

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