Senior Data Journalist

Overview

In this role you will transform GWI’s data into compelling, commercially valuable narratives that support media engagement and client-focused storytelling. You will collaborate with PR, Marketing and Insights to highlight data-driven insights across verticals, personas and industries. You’ll shape thought leadership and data stories for events, ABM campaigns and high-value accounts, acting as a confident spokesperson and driver of press narratives. This position offers exposure to global audiences and the chance to influence how AI-powered insights are communicated.

Pay / Benefits

• hybrid work (2 days in office)
• Diversity, Equity & Inclusion commitment
• disability confident employer
• growth-oriented culture
• opportunities to work with senior leaders
• global stage representation

Responsibilities

• Support proactive pitches and media enquiries with data points to strengthen stories
• Collaborate with Marketing and PR to craft narratives for events and channels
• Lead development and upkeep of data story tracking and press narrative trends
• Identify strategic thought-leadership themes with Marketing and Insights
• Transform GWI data into bespoke insights for high-value accounts to drive engagement
• Create outputs such as presentations, white papers, reports, podcasts, interviews and op-eds
• Demonstrate ROI of thought leadership by linking to workflows and jobs-to-be-done
• Represent GWI on global stages as a credible spokesperson
• Advocate for narratives internally as a brand ambassador

Key requirements

• Expert analysis and storytelling to turn data into actionable insights
• Experience in PR strategy and media/journalist relations
• Strong presentation and writing skills with comfort handling Q&A
• Deep experience with quantitative research methods and GWI data/software
• Independent work style with end-to-end thought leadership creation

• Adaptability to engage diverse audiences
• Strong communication and collaboration
• Curiosity and problem-solving mindset
• Quantitative research methods
• Data storytelling and narrative development
• Mastery of GWI’s data and software

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