Marketing Executive

Overview

In this role you will plan, coordinate and deliver B2B demand marketing for IRIS HCM solutions. You’ll work across the Demand Marketing team and with Sales, Product Marketing and Digital to turn plans into campaigns that drive opportunities. You’ll manage campaigns from email to events, measure performance and iterate based on data. This is a hands-on position with room to contribute ideas and grow your B2B marketing expertise within a large software business. You’ll join a collaborative culture committed to growth, inclusion and learning.

Pay / Benefits

• remote work (role can be remote)
• career development opportunities
• belonging and inclusive culture
• growth mindset
• hands-on exposure to full campaign journey
• collaboration with cross-functional teams

Responsibilities

• Support integrated B2B marketing campaigns across HCM products and audiences
• Set up, schedule and coordinate campaigns across email, digital, paid media, social, content and partner marketing
• Coordinate webinars and events from promotion to follow-up and reporting
• Manage copy, creative assets, briefs and approvals with colleagues and external partners
• Create and distribute emails, landing pages, social content and campaign materials
• Collaborate with Sales, Product Marketing, Digital and Customer Success to keep campaigns progressing
• Maintain campaign plans, calendars, briefs and trackers for clarity and deadlines
• Develop understanding of customers to ensure targeted messaging
• Gather and validate campaign data; maintain dashboards and reports
• Track metrics like email engagement, webinar attendance, leads and MQLs; summarize results and learnings
• Contribute ideas to improve campaigns, processes and team efficiency
• Adapt to a range of activities, from webinars to digital campaigns and content preparation

Key requirements

• Marketing experience in campaigns, events, communications or related role
• Hands-on experience with email campaigns, webinars, events, content or digital marketing
• Strong organization skills and ability to manage multiple activities
• Interest in B2B marketing, demand generation and campaign performance
• Comfort with data and basic marketing metrics
• Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook)
• Strong written and verbal communication; ability to coordinate with multiple teams
• Proactive, with ownership and attention to detail
• Bonus: experience in B2B SaaS, CRM/marketing platforms, Canva or project management tools

• Good organisation and multi-tasking
• Clear written and verbal communication
• Proactive ownership mindset
• Email campaign management
• Webinar and events management
• Social and content marketing

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