Reporting to the Sales Manager, The Sales Advisor will use strong negotiating and influencing skills to drive sales of Cala’s highly desirable new‑build homes. You will take ownership of the sales journey from reservation through to exchange and completion, ensuring efficient management of all stages through our CRM system while consistently delivering an exceptional customer experience.
As a leading UK housebuilder, Cala is proud to create thriving communities in carefully selected locations, brought to life by people who embody our values of Quality, Respect, Delivery and Passion.
You will bring energy, enthusiasm and a consultative approach to matching customers with their ideal home, meeting key performance indicators and providing a five‑star experience from first enquiry through to final completion.
Key responsibilities include, but are not limited to:
- Demonstrating a strong understanding of the local property market
- Accurately inputting and maintaining customer data within the CRM system
- Proactively managing your CRM pipeline to maximise conversion
- Maintaining the highest presentation standards across all customer‑facing environments
- Adhering to all Health, Safety and Environmental policies
- Conducting market research and sharing insights with Sales Management and Marketing teams
- Processing administrative tasks efficiently and with strong attention to detail
- Ensuring compliance with relevant industry regulations, including the New Homes Quality Code (NHQC), GDPR and the Consumer Protection Act
About You
To succeed, you will bring experience from a housebuilding or customer‑facing sales environment, along with a proven ability to deliver a memorable customer experience through a consultative and professional approach.
Essential:
- Resilient, persuasive, and highly motivated to close sales
- Able to respond promptly and professionally to customer enquiries across phone, email and in‑person meetings
- Confident in guiding customers through the features and specifications of our developments
- Skilled in negotiating prices and presenting our range of incentives
- Able to support customers in selecting extras and making informed decisions throughout their purchase
- Comfortable working independently and collaboratively as part of a team
- Able to lead successful handover meetings to ensure a smooth move‑in experience
- Experience using an online Customer Relationship Management (CRM) system
- Proficient in Microsoft Office
- Experience using Salesforce
Weekend availability, lone working, and flexibility are required.
A full driving licence and access to a vehicle are essential.
We recognise that a diverse team makes us a stronger and more successful company. We value different ideas and perspectives as it helps improve our decision‑making, products and services. And we’re striving to create an inclusive work environment, in which everyone can feel comfortable as themselves, uniquely contribute and do their best work. If we need to adjust anything in our recruitment process to support you, please contact careers@cala.co.uk
About Us
The Cala Group is a major UK housebuilder and leading provider of desirable new homes across Scotland, the South of England & Midlands. Driven by a mission to create vibrant and sustainable new communities, our homes are characterised by exceptional design and sector‑leading build quality, and we have a passion for providing our customers with a great home buying experience. This is an exciting time to be at Cala. Our approach to sustainability and technology is undergoing a dramatic transformation, and we’re aiming to create an industry‑leading experience for both our staff and customers. At Cala, you can expect to be part of an environment which allows you to do meaningful work, while offering opportunities for personal growth. Our goal is to be the favoured employer in our industry and beyond. We encourage applications from those who want to be part of a culture where they can thrive, feel a sense of belonging and be comfortable being themselves at work.
We offer an excellent benefits package of 34 days holiday (including public holidays and increasing by a day each year to a maximum of 40), the option to buy or sell up to 5 days holiday, private healthcare, enhanced salary sacrifice pension contributions of 5% employee, 10% employer, ULEV car scheme, Employee Assistance Programme, retail discounts and much more! (Some benefits will be pro-rated if you were to join on a part time basis)
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