Head of Brand & Global Campaigns | THG Nutrition

Overview

In this role you will lead integrated, global campaigns for Myprotein and Myvitamins, translating brand strategy into high-impact plans that drive awareness, engagement and growth across markets. You will own the annual campaign calendar, ensure consistent creative execution across channels, and collaborate with cross-functional teams to deliver on brand and business objectives. You will build and coach a high-performing Brand & Campaigns team while upholding creative excellence and commercial focus. This is a strategic, hands-on leadership role at THG ICON.

Pay / Benefits

• career development programmes
• upskilling programme with leading trainer
• 25 days annual leave + bank holidays
• enhanced maternity and paternity pay
• compassionate leave up to 10 days
• on-site gym and access to physio

Responsibilities

• Lead development and execution of 360 global brand campaigns for Myprotein and Myvitamins
• Own the annual global campaign calendar ensuring launches and activations across markets are delivered on time
• Translate brand strategy into compelling global campaigns that strengthen equity and support commercial goals
• Collaborate with cross-functional teams (Creative, Social, Influencer, PR, CRM, Paid Media, Product Marketing, Regional Marketing) to ensure integrated delivery
• Champion creative excellence and consistency of messaging across all customer touchpoints
• Utilize insights and performance data to optimise future campaigns and identify innovation opportunities
• Manage campaign budgets, timelines, and resource planning
• Build strong relationships with senior stakeholders to align on global campaign objectives
• Lead, coach and develop a high-performing Brand & Campaigns team and foster collaboration and accountability

Key requirements

• Extensive experience in brand and integrated global campaign marketing, preferably in global consumer/retail/lifestyle/wellness
• Proven track record delivering large-scale multi-channel campaigns with measurable impact
• Strong understanding of translating brand strategy into customer-centric campaigns
• Experience leading and developing marketing teams
• Excellent stakeholder management and ability to influence at senior levels
• Commercially minded with balance of creativity and business performance
• Strong organisational and project management skills with multiple priorities in fast-paced environments
• Comfort with using consumer insights and campaign data to inform decisions
• Passion for building globally recognised brands and campaigns that resonate with customers

• stakeholder management
• leadership and coaching
• collaboration across functions
• brand strategy
• global campaign planning
• multi-channel and 360 campaigns

…