Associate Director, Consumer Gen AI and Agentic Strategy and Delivery

Overview

As Assistant Director, you will drive Gen AI and agentic strategy for consumer clients, shaping value-driven AI-enabled transformations. You’ll collaborate with cross-functional Deloitte and client teams across omni-channel customer journeys, operations, and marketing to identify high-impact opportunities. You’ll translate business pain points into actionable use cases, roadmaps and mobilization plans, delivering measurable outcomes. This role offers the chance to influence how consumer brands compete through responsible, scalable AI while leading multi-stakeholder initiatives.

Pay / Benefits

• hybrid working London
• flexible working policy
• wellbeing emphasis
• career development opportunities
• supportive culture
• leadership development

Responsibilities

• Lead senior client conversations to identify GenAI and agentic opportunities for performance gains (margin, brand, loyalty, service, productivity)
• Shape and prioritise AI and automation opportunities; develop use cases, value cases, roadmaps and mobilisation plans
• Manage Deloitte and client teams through discovery, design and delivery across functions (customer engagement, digital commerce, stores, contact centres, marketing, supply chain, finance, HR, shared services)
• Develop business cases and benefits frameworks to quantify productivity, revenue, customer experience and brand outcomes; support governance for value realization
• Bring practical Consumer industry knowledge to guide AI-enabled operating models and omni-channel strategies across sales, service and loyalty ecosystems

Key requirements

• Strong Consumer industry experience from consulting or industry roles
• Experience with retailers, consumer products, travel, hospitality or similar customer-led businesses with margin pressure, loyalty and omni-channel execution
• Proven track record identifying, prioritising GenAI or intelligent automation opportunities and translating into use cases and roadmaps
• Experience leading transformation workstreams from discovery to delivery with stakeholder and budget management
• Ability to translate industry trends and client challenges into practical AI-enabled strategies and implementation plans
• Experience shaping client proposals, business cases or commercial opportunities and managing senior stakeholder relationships
• Excellent stakeholder management and communication skills, with the ability to simplify complex AI concepts for senior audiences

• Stakeholder management
• Clear communication
• Collaboration and teamwork
• GenAI and agentic AI concepts
• Intelligent automation
• Large language models, prompt design, retrieval augmented generation

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