Data Planner (CRM)

Overview

As Data Planner at VML, you will bridge data analysis and marketing strategy to craft data-driven CRM programs. You’ll collaborate with clients and cross-functional teams to shape targeting, measurement, and optimisation across channels. The role sits in the EMEA Data team, supporting a large automotive account with a focus on actionable insights and accountable delivery. This is a hands-on, collaborative position in a fast-paced, award-winning agency environment.

Pay / Benefits

• hybrid work model (office-based ~4 days a week)
• collaboration culture
• opportunity to work on high-profile brands
• growth and development within a global network

Responsibilities

• Build and maintain relationships with client stakeholders and internal teams to manage data and analysis deliverables
• Analyze campaigns to derive actionable insights
• Define KPIs, benchmarks, targets, and forecasts
• Develop campaign targeting plans and briefs for delivery teams
• Measure, evaluate, and optimise marketing activity using best-practice testing methodologies
• Present findings to clients and participate in client meetings
• Drive strategy across channels and touchpoints (email, push, SMS, digital media, social, mobile, website)
• Collaborate with analysts, strategists, account and campaign delivery teams, and stakeholders

Key requirements

• 2+ years in a data function, preferably in an agency or similar role
• Strong understanding of CRM principles and digital marketing landscape
• Proven project management and cross-functional collaboration
• Excellent communication, organisation, proposal writing, and presentation skills
• Ability to explain complex data concepts to non-technical audiences
• Strategic thinking and strong numeracy
• Proficiency in Excel and other data analysis tools
• Proactive, curious, and collaborative mindset with willingness to learn
• Passion for data and its impact on business outcomes

• collaboration
• communication
• proactivity
• CRM principles
• Excel
• data analysis tools

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