Sales & Events Manager / Business Development Manager (AWDO-P15288)
Sales & Events Manager / Business Development Manager
Drive prebooked sales for an exciting Lincoln venue, converting enquiries and creating new corporate opportunities. Previous sales experience is essential, ideally gained within hospitality, with a proactive and commercially focused approach.
If you’ve also worked in the following roles, we’d also like to hear from you: Sales Manager, Account Manager, Key Account Manager, Corporate Sales Manager, Venue Sales Manager, Event Sales Manager, Client Relationship Manager, Commercial Manager
SALARY: £35,000 per annum + Commission + Benefits
LOCATION: Lincoln, Lincolnshire
JOB TYPE: Full-Time, Permanent
WORKING HOURS: To suit the needs of the business
JOB OVERVIEW
A fantastic opportunity is available to take ownership of prebooked sales, corporate relationships and local business development for a vibrant venue.
The Sales & Events Manager / Business Development Manager will convert incoming enquiries and proactively generate consumer and corporate bookings.
Working closely with venue management, marketing and operations, the Sales & Events Manager / Business Development Manager will build relationships, develop local initiatives and support successful event delivery.
The Sales & Events Manager / Business Development Manager will use CRM insight, customer feedback and sales reporting to strengthen repeat business and future sales plans.
DUTIES
- Prebooked Sales Growth: Maximise consumer and corporate prebooked sales, including social parties, corporate events, restaurant bookings and seasonal occasions
- Proactive Business Development: Generate new business through targeted outreach, networking, local initiatives and relationship-building
- Enquiry Conversion: Use available sales tools to respond to enquiries and maximise enquiry-to-booking conversion
- Corporate Account Management: Build and maintain key corporate relationships, gather customer feedback and encourage repeat business
- Sales Planning: Create and execute sales plans with clear targets and objectives that support venue sales performance
- CRM and Reporting: Maintain enquiry and CRM systems, build and validate customer databases, analyse activity and support accurate sales reporting
- Client Engagement: Conduct venue show rounds, meet and greet clients, prepare proposals and represent the venue professionally
- Networking and Showcases: Attend networking events and organise showcase activity for event bookers, PAs and key corporate clients
- Seasonal Campaigns: Plan effectively for Christmas, New Year’s Eve and summer sales opportunities
- Social Media and Digital Sales: Manage venue social media channels appropriately and use digital sales activity to support prebooked revenue
- Cross-Functional Collaboration: Work positively with venue management, the wider sales team, marketing and operations on promotions, events and local initiatives
- Sales Updates: Attend relevant sales and venue meetings, presenting performance updates and forthcoming plans
CANDIDATE REQUIREMENTS
ESSENTIAL
- Demonstrable ability to grow prebooked sales across consumer parties and corporate events
- Experience creating, implementing and delivering sales plans to achieve prebooked sales targets
- Excellent presentation skills, strong attention to detail and confidence writing proposals and negotiating with customers
- Proactive, positive, flexible and collaborative approach
- Strong administrative and IT skills
- Knowledge of widely used industry booking platforms
- Strong understanding of social media, digital sales and how to positively influence sales activity
DESIRABLE
- Hospitality experience and familiarity with the competitive venue market
- Detailed knowledge of Lincoln, including key businesses, networking events, local authority and student opportunities
JOB REF: AWDO-P15288
Perks and Benefits
Generous annual leave, plus public holidays based on location. Extra annual leave for your birthday or an alternative celebration day. Access to an Employee Assistance Programme (EAP) Pension plan with contributions from Mauve Group (where applicable). Opportunities for professional growth via Mauve Academy – our learning portal. Annual training allowance for career development. Hybrid working environment, with home setup allowance (where applicable). Optical benefits (£155/€180 toward eye tests, glasses, and lenses). Exciting opportunities, including domestic/international travel, team meet-ups, and company-wide events.
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