Ecommerce Manager

Overview

In this role you drive sustainable growth for our EMEA Direct-to-Consumer brands across branded eCommerce sites, ensuring revenue, profitability, and a best-in-class brand experience. You work with cross-functional teams to optimise merchandising, UX, and onsite SEO, translating insights into tangible online performance gains. The position combines leadership of a small eCommerce team with hands-on platform management and strategic initiatives. You’ll shape digital experiences for Osprey, Hydro Flask, Curlsmith and other brands, in a fast-paced, inclusive environment.

Pay / Benefits

• Competitive compensation package
• Mobility allowance
• Flexible work policy
• Flexi-days after 1 year
• Perkbox
• Employee discounts on EMEA products’,’Stock Purchase Plan’,’Lunch and Learns’,’Company closure between Christmas and New Year’s

Responsibilities

• Own eCommerce revenue and profitability for three DTC brands in EMEA
• Use trading insights to implement onsite initiatives that boost profitability, basket size, AOV, and up-sell/cross-sell opportunities
• Guide eCommerce Specialists to improve conversion rate and other onsite metrics
• Collaborate with eCommerce Trading Manager on seasonal promotions
• Merchandise websites to align with product priorities and regional strategy
• Coach and manage a team of eCommerce Specialists and a contractor
• Lead development activity across three sites and ensure timely technical updates
• Approve onsite content and releases, ensure SEO and on-page best practices
• Drive data-driven A/B testing to improve site performance
• Lead eCommerce workstream for key EMEA DTC projects
• Stay ahead of industry trends to identify improvement opportunities
• Manage relationship with SEO agency partners and align with business priorities
• Attend quarterly business reviews to track performance and opportunities
• Oversee accessibility compliance (WCAG, ADA, EAA) and content quality
• Serve as escalation point for eCommerce platforms and software solutions
• Partner with COE Content team to maintain branded content quality
• Optimise guided selling experiences to grow revenue and customer satisfaction
• Maintain vendor relationships and ensure a high-quality customer journey

Key requirements

• 5+ years in an eCommerce merchandising role
• Experience with ecommerce systems and DTC business
• Proactive problem solver with online merchandising expertise
• Team leadership or management experience
• Authorized to work in the United Kingdom

• team leadership
• cross-functional collaboration
• data-driven decision making
• Magento
• Shopify Plus
• on-site SEO

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