Senior CRM Leader: Grow Retention & Revenue

Confidential is seeking an experienced CRM leader to transform CRM from a support function into a strategic growth driver. You will own the CRM strategy, lifecycle management, and retention roadmap, leading a small team and collaborating across Marketing, Product and Data to connect acquisition with long-term value.

You will design and optimise journeys across onboarding, activation, retention, loyalty and high-value segments, while driving personalisation and automation across email, SMS, app

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