VP, Global Affiliate Marketing & Live Commerce

Overview

As VP, Global Affiliate Marketing & Live Commerce, you lead SharkNinja’s worldwide affiliate and live commerce demand engine, aiming to scale toward $1B in attributed demand. You’ll run cross-market teams, own the program and tech, and set a global standard for creator-led commerce. You’ll optimize affiliate communities, creator experiences, and live shows to drive sustainable growth. This role shapes how we partner with creators and merchants across channels to disrupt markets.

Pay / Benefits

• health insurance
• retirement plans
• paid time off
• employee stock purchase options
• wellness programs
• product discounts

Responsibilities

• Own global demand generation number for affiliate and live commerce to scale toward $1B
• Lead the global affiliate organization with regional P&L alignment and global standards
• Build and steward the global creator community including activation velocity and retention
• Advance affiliate program design: commission, incentives, rules of engagement
• Partner with Product to specify and build scalable affiliate technology stack
• Develop tier, benefit, and recognition structures to elevate top affiliates
• Expand affiliate creator-led commerce across TikTok Shop, Meta, YouTube, marketplaces, and owned ecommerce
• Lead live commerce globally: host bench, formats, studio ops, and continuity of programming
• Build a global center of excellence to accelerate new markets and lift performance
• Partner with regional leadership, Brand, Product, Legal, and Finance to align with commercial priorities

Key requirements

• hybrid background across commerce, merchandising, creator partnerships, marketing, and production
• track record of turning affiliate/creator-led commerce into material revenue with GMV, growth, and margin evidence
• deep commerce grounding: assortment, pricing, promotion, inventory, margin
• experience scaling live commerce: hosts, formats, programming, production management
• deep creator fluency: recruiting, negotiating, retaining creators at scale
• production instinct: content that sells as well as looks good
• fluency in at least one major commerce platform’s attribution, structures, tooling
• experience partnering with Product/Engineering to build marketing tech from the ground up
• commercial and financial credibility: CM targets and defend economics before leadership
• ability to lead distributed global teams in a matrixed model
• experience launching brands/products/channels in new international markets
• willingness to travel internationally and operate across time zones

• strategic thinking
• leadership and people management
• cross-functional collaboration
• creator CRM and discovery
• asset and briefing library management
• content deployment and clipping infrastructure

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