Web Optimisation Specialist

Overview

In this role you will drive web performance and optimisation for unum.co.uk within a fast-moving, performance-led marketing environment. You will implement SEO and CRO initiatives, maintain content alignment with brand standards, and support information architecture improvements to deliver a better user experience. The position collaborates with the Senior Digital Marketing Manager and agency teams to meet business objectives, while ensuring accessibility and ongoing site health. This is a hands-on, execution-focused role that offers growth in a transformative, customer-centric company.

Pay / Benefits

• Generous Bonus
• Healthcare Cash plan Level 1 Funded
• DC pension scheme
• Life, medical and income Insurance
• 27 days holiday
• Salary sacrifice electric car scheme

Responsibilities

• Implement SEO best practices to improve search visibility and organic performance
• Assist with Conversion Rate Optimisation (CRO) initiatives to enhance user engagement and conversions
• Maintain and update website content to align with marketing objectives and brand standards
• Assist with definition and implementation of a revised information architecture for unum.co.uk to optimise user experience and objectives
• Support day-to-day updates and maintenance of unum.co.uk for accuracy and consistency
• Monitor website performance and conduct research to identify improvement opportunities
• Follow best practices and implement enhancements to improve user journeys
• Support backlog and sprint planning in line with marketing objectives while adhering to WCAG AA accessibility standards

Key requirements

• Strong technical execution focus
• Experience in website content management and implementing SEO best practices
• Exposure or experience with headless CMS platforms (e.g., Kontent.AI) is advantageous

• Curious
• Adaptable
• Positive energy
• SEO best practices
• Conversion Rate Optimisation (CRO)
• Website content management

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