Field Sales Executive – Oxford, Reading, Henley

Overview

In this Field Sales Executive role, you’ll drive growth in the On-Trade channel across designated territories in the UK, expanding Brown-Forman’s portfolio presence. You will nurture key customer relationships, develop value-led business plans, and pursue new accounts to strengthen premium brand presence. You’ll collaborate with regional teams and operate as an On-Trade ambassador at industry events. This is a field-based, impact-driven position that blends relationship-building with strategic account planning to deliver measurable growth.

Pay / Benefits

• Total Rewards
• equitable pay structures
• premium benefits
• employee experience

Responsibilities

• Nurture and expand relationships with key customers within your territory
• Develop and execute business plans with customers to drive value and volume growth
• Pursue new business opportunities with national/ regional wholesale teams and secure key accounts
• Maintain and plan customer engagements within the Salesforce platform
• Create compelling Account Plans for independent premium influencer accounts to drive year-over-year value
• Allocate and manage budgets and resources with RSM support for maximum impact
• Leverage CRM tools and adhere to established sales processes for efficient operations
• Act as an On-Trade ambassador at industry events and strategic gatherings
• Collaborate with Brown-Forman UK operations and On-Trade team to ensure aligned, high-performing execution
• Drive responsible growth in line with corporate guidelines

Key requirements

• Bachelor’s Degree or equivalent experience
• IT and Social media experience; proficient in MS Office and Google applications
• Strong business acumen; fluent English (spoken and written)
• Excellent communication, influencing, listening, and presentation skills
• Self-starter with the ability to plan, gain alignment, and manage multiple projects to deadlines
• Ability to build relationships across all levels and maintain stakeholder awareness
• Collaborative, adaptable, flexible, and resilient team player
• Full UK Driving Licence (unless located in London)
• Prior experience in wine and spirits or luxury FMCG (preferred)
• Strong negotiation, results-oriented mindset, and analytical skills

• communication
• influencing
• relationship-building
• Salesforce platform
• CRM tools
• MS Office

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