Overview
In this role, you will build scalable media packaging for Netflix’s EMEA Ad Sales, blending IP, data, and tech to create high-impact opportunities for advertisers. You’ll partner with cross-functional teams to align packaging with GTM strategy and regional market nuances, driving revenue and growth. You’ll optimize delivery through repeatable processes and data-driven experimentation across multiple markets. This is an opportunity to shape how Netflix monetizes advertising at scale in Europe, combining creativity with advanced analytics and a strong operations backbone.
Responsibilities
- Translate the EMEA GTM strategy into scaled media packages and offerings
- Maintain deep understanding of the EMEA media marketplace and regulatory landscape to keep solutions differentiated
- Focus on the last mile of delivery with clear processes and repeatable frameworks for sales
- Launch programmatic offerings leveraging seasonality and market dynamics and prioritising audience-based buying and 1P data
- Develop always-on media strategies for Private Marketplace (PMP) deals for faster optimization and brand awareness
- Commercialise brand partnership and consumer product opportunities with working media capabilities across Netflix tech and content
- Provide ad hoc guidance and ideation to sales teams supporting commercial executions
- Create quantitative models to evaluate and implement new packaging catering for multi-currency and multi-market needs
- Inform go-to-market packaging requirements for new product launches
- Aggregate internal and marketplace feedback to develop seasonal promotions and packages
- Develop automated solutions using business systems to create operational efficiencies
- Partner with pricing and yield managers to align media plans with strategic behaviour and larger enterprise deals
- Collaborate with regional cross-functional teams to aggregate market opportunities and drive global partnerships
Key requirements
- 8+ years of experience in planning, packaging, operations and pricing strategies for large enterprise sales for CTV or streaming platforms
- 6+ years of dedicated experience in media, technology or advertising roles at major entertainment or technology companies
- Ability to package media and IP-related opportunities creatively
- Proven ability to drive revenue by converting opportunities into successful deals
- Deep understanding of programmatic buying, platform capabilities and the auction ecosystem (DSP/SSP dynamics, 1P/3P data strategies)
- Working knowledge of the European data privacy landscape (GDPR, ePrivacy) as it applies to audience targeting and measurement
- Strong modelling skills and comfort manipulating large datasets in Google Sheets, Excel, Tableau and other data visualization tools
- Strong attention to detail and prioritization skills
- Experience with ad tech and ad serving tools such as Google Ad Manager and FreeWheel
- Experience implementing workflows in CRM and OMS systems to support sales motions
- Data-driven and able to work autonomously with minimal supervision
- Strong project management, planning and organizational skills, including handling multiple projects and tight timelines
- Effective communication skills with the ability to build relationships across cultures and time zones
- Fluency in English
- cross-functional collaboration
- strong communication
- attention to detail
- programmatic buying
- DSP/SSP dynamics
- 1P/3P data strategies
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