Senior Ad Monetisation Analyst

Overview

In this role you will own the ad monetisation strategy across a portfolio of Lion Studios games, driving revenue growth from prototype to launch. You will design and optimize monetisation setups, lead integrations with partners, and test new ideas to improve performance. Collaboration with product, growth, and engineering will ensure a cohesive monetisation approach. You will work with external ad providers and internal teams to maximize revenue, guided by data and KPI insights.

Pay / Benefits

• 25 days paid holiday
• Hybrid working with remote options
• Daily free lunch when in office
• Employee Assistance Program
• Family forming support
• Life assurance and group income protection

Responsibilities

• Own and optimize monetisation strategy for a portfolio of games to maximize revenue
• Design and execute monetisation-related product decisions
• Lead integration, testing, and rollout of new monetisation partners
• Manage relationships with ad providers and hold partners accountable
• Propose and drive monetisation initiatives with engineering support
• Track KPIs (eCPM, fill rate, ARPDAU) and report insights to Product, UA, and leadership
• Serve as primary technical contact for ads network issues and escalations
• Collaborate with Product, QA, and UA teams to improve workflows and efficiency

Key requirements

• >3 years of experience in ad monetisation in gaming
• Hands-on experience with MAX mediation platform
• Ability to adapt to new tools, dashboards, or analytical frameworks
• Self-sufficient and able to juggle multiple projects in a fast-changing environment
• Knowledge of Looker for analytics and reporting is a plus

• Strong relationship-building with external partners
• Analytical mindset with data-driven decision making
• Autonomous and capable of managing multiple projects
• MAX mediation platform
• Looker
• A/B testing with statistical rigor

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