Tactical Marketing – Placement Year

Overview

In this placement you will help Rolls-Royce Motor Cars become more data-driven by supporting market and campaign activities across regions. You’ll work with cross-functional teams to analyse performance, generate actionable insights, and optimise automated campaigns. The role involves content localisation, stakeholder coordination, and hands-on experience with Salesforce Marketing Cloud in a luxury brand context. This placement offers practical exposure to data-informed decision making and end-to-end marketing execution at a world-class automotive manufacturer.

Pay / Benefits

• competitive annual salary
• 27 days holiday per annum (pro rata)
• pension scheme
• wellbeing and flexible working
• subsidised on-site restaurant
• Advantages scheme with offers and discounts

Responsibilities

• Support channel mix optimization and reporting across global markets
• Generate data-driven insights and recommendations to improve conversion and reduce cancellations
• Assist in the execution and optimisation of automated marketing campaigns and mapping client journeys
• Contribute to the content roadmap across channels, including the Whispers app
• Digital campaign execution support (social, email, paid media) across regions
• Content localisation for different regions and languages
• Coordinate projects, track timelines, and manage asset libraries
• Support performance analysis across the client funnel and prepare stakeholder dashboards
• Develop clear insights and next best actions for regional and central teams
• Assist with Salesforce Marketing Cloud campaigns and CRM-related activities
• Maintain data quality and support governance/compliance
• Collaborate with internal teams and external partners on CRM and analytics initiatives

Key requirements

• Currently studying Business, Data Science, Mathematics, Statistics, Marketing, or similar
• Strong analytical and communication skills
• Detail-oriented and well-organised
• Problem-solving mindset and willingness to learn
• Basic Excel or data visualization skills
• Desirable: knowledge of CRM/marketing tools (Salesforce, HubSpot)
• Interest in automotive and luxury brands

• Curious and proactive
• Structured and analytical
• Able to translate data into clear recommendations
• Salesforce Marketing Cloud
• CRM systems
• Data analysis and reporting

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