Marketing Automation Manager

Overview

In this role you will own and optimise Adobe Marketo Engage to drive effective B2B marketing programmes. You will collaborate with Digital, Go-to-market, CRM and Data teams to ensure measurable impact on pipeline and revenue. You’ll design nurturing journeys, ensure data quality, and develop dashboards to demonstrate ROI. The position sits at the heart of a collaborative marketing function focused on automation, performance, and continuous improvement.

Pay / Benefits

• Hybrid working (3 days in office, 2 days from home)
• Flexible hours
• Supportive, inclusive culture
• Autonomy and empowerment
• Diversity and inclusion commitments
• Potential for growth and development

Responsibilities

• Build, manage and optimise campaigns, nurture journeys, automated workflows and behavioural communications in Adobe Marketo Engage
• Own Marketo administration, governance, programme structures, lead scoring, lifecycle models, forms, landing pages and operational processes
• Develop reporting and dashboards to measure campaign performance, engagement, pipeline contribution and ROI
• Monitor Marketo and Microsoft Dynamics 365 integrations, resolving data and system issues with CRM/technical teams
• Partner with Marketing, Sales and Operations to advise on automation, audience strategy, measurement and platform capabilities
• Identify opportunities to improve automation, efficiency and campaign performance while supporting marketing operations development

Key requirements

• Extensive hands-on experience administering Adobe Marketo Engage
• Proven experience building automated nurture and demand generation programmes
• Experience with CRM platforms, particularly Microsoft Dynamics 365
• Strong analytical skills with campaign, pipeline and ROI reporting; Power BI desirable
• Excellent communication and stakeholder management across Marketing, Sales and Operations
• Highly organized, detail-oriented, proactive with strong problem-solving skills and autonomy
• B2B technology experience and Marketo certification desirable

• Excellent communication
• Stakeholder management
• Proactive and autonomous
• Adobe Marketo Engage
• Lead management, lifecycle and scoring
• Microsoft Dynamics 365

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