Head of PR & Events

Overview

In this role you guide ASOS’s consumer PR and events, shaping how the brand appears across fashion and lifestyle media. You’ll lead creative direction, manage both long‑lead campaigns and fast‑paced press activity, and build a high‑impact team. You’ll work with Brand, Product and People Experience to ensure a cohesive, culture‑driven narrative. This is an opportunity to drive ASOS’s presence in editorial media and live events at a moment of renewed ambition.

Pay / Benefits

• Employee discount
• Employee sample sales
• 25 days paid annual leave + extra celebration day
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance

Responsibilities

• Provide creative leadership and set editorially strong direction for consumer PR and events
• Own editorial PR strategy across fashion, lifestyle and culture and balance long‑term planning with reactive press office work
• Oversee gifting related to editorial activity to stay relevant and disciplined
• Set the creative direction for internal and external events, ensuring alignment with PR objectives and storytelling
• Make strategic decisions on where to focus PR effort for maximum impact and collaborate early with Brand on earned media
• Maintain strong relationships with fashion editors, journalists and stylists, and stay attuned to the fashion media landscape
• Lead and develop the Consumer PR team with a collaborative, accountable approach
• Deliver a high‑quality, credible presence of ASOS in culture and editorial media

Key requirements

• Significant experience leading consumer and fashion PR
• Experience shaping or leading events/experiential moments that support brand storytelling
• Strong editorial instincts and a clear creative point of view
• Deep understanding of fashion media, culture and trends
• Comfort balancing creative ambition with focus, judgement and accountability
• Collaborative by nature with credibility to work across teams and disciplines

• collaborative
• credible
• inclusive leadership
• editorial PR strategy
• media relations
• event planning and management

…