Senior Creative, Social/PR

Overview

In this role you will shape and deliver high-quality creative across our client portfolio, collaborating with cross-functional teams to drive cultural, platform-native ideas. You’ll lead from concept to final asset, ensuring craft, brand consistency and impact across earned, owned and paid media. The role blends hands-on creation with leadership in a fast-paced, collaborative environment. You’ll work closely with leadership to raise the agency’s creative standard and influence client outcomes.

Responsibilities

• Set and maintain a high creative standard across the agency and client portfolio
• Turn briefs into distinctive, creatively ambitious ideas
• Elevate creative and design output from concept to delivery
• Provide clear creative direction across copy, design, art direction, motion, video and production
• Be hands-on in developing and finishing work
• Establish creative feedback and review processes
• Protect brand identity, tone of voice and visual consistency
• Deliver integrated ideas across Earned, Owned and Paid Media
• Develop platform-native social work for multiple channels
• Collaborate with PR, influencer, social, digital and media teams to deliver joined-up thinking
• Ensure solutions align with client objectives, audience, platform, budget and customer journey
• Be a leading voice on social culture and platform evolution
• Develop reactive and timely creative work grounded in data and culture
• Utilize AI and emerging tools to improve ideation and efficiency
• Balance ambition with timelines and budgets
• Mentor a collaborative, multi-skilled creative and production team
• Support new business pitches with compelling, integrated thinking
• Explain strategic and creative rationale clearly to clients
• Contribute to organic growth opportunities

Key requirements

• Senior creative experience in social, integrated, PR or digital agency
• Strong portfolio across social content, campaigns and integrated communications
• Experience creating platform-native social work that earns attention
• Deep understanding of social platforms, formats, communities and audience behaviours
• Cultural intelligence and ability to identify relevant moments and conversations
• Understanding of Earned, Owned and Paid Media and how ideas work across them
• Strong visual judgement and ability to direct copy, design, motion and video
• Hands-on, maker mentality from concept to production
• Familiarity with AI and digital tools as part of the creative process
• Ability to work at pace and manage multiple priorities
• Collaborative, agile team player

• Social-obsessed
• Cultural fluency
• Collaborative problem-solving
• Platform-native social content creation
• Copywriting and art direction
• Storyboarding and visual development

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