Senior Brand Manager
Sandoz is looking for a Senior Brand Manager to lead marketing activities across a number of therapy areas, enabling NHS savings.
Responsibilities
- Own the development and delivery of brand strategy and long‑term growth plans, maximising brand value throughout the product lifecycle and ensuring alignment with business objectives.
- Lead cross‑functional brand teams to develop, prioritise and execute strategic and tactical plans, ensuring delivery of agreed objectives and commercial outcomes.
- Drive brand performance, market share growth and customer engagement through effective promotional campaigns, omnichannel activities, events and customer‑focused initiatives.
- Generate and apply customer, market and competitor insights to identify growth opportunities, strengthen brand positioning and inform strategic decision‑making.
- Own brand budgets, forecasting and resource allocation, ensuring effective investment decisions, financial discipline and optimisation of marketing return on investment.
- Lead demand planning and forecasting activities, including annual brand plans, sales forecasts and ongoing performance reviews.
- Establish and monitor key performance indicators, track business results, and provide regular insights and recommendations to stakeholders to drive continuous improvement.
- Build and influence strong relationships with internal and external stakeholders, including customers, to drive alignment, collaboration and achievement of brand objectives.
- Support the development of marketing capability by coaching less experienced marketers and promoting best practice and consistent ways of working across the marketing team.
- Ensure full compliance with company policies, industry regulations and reporting requirements, including timely reporting of technical complaints, adverse events and special case scenarios.
Qualifications
- Bachelor’s degree in Marketing, Business, Life Sciences, or a related field and/or MBA or advanced qualification in Marketing, Business, or Life Sciences.
- Proven experience in Brand Management, Product Management, or Pharmaceutical Marketing.
- Strong ability to develop and execute brand strategies, promotional campaigns, and tactical marketing plans.
- Experience managing cross‑functional teams and collaborating with stakeholders across functions.
- Demonstrated ability to analyze market trends, customer insights, and competitive landscapes to drive business decisions.
- Strong understanding of omnichannel customer engagement and digital marketing approaches.
- Experience managing marketing budgets, forecasting, expenditure tracking, and measuring return on investment (ROI).
- Ability to monitor brand and product performance and implement corrective actions to achieve commercial objectives.
- Excellent project management, organizational, and prioritization skills.
- Strong analytical skills with the ability to interpret performance data and market intelligence.
- Effective communication, presentation, and stakeholder management skills.
- Knowledge of pharmaceutical industry regulations, compliance requirements, and promotional codes of conduct.
- Experience preparing and presenting materials for cross‑functional or brand team meetings.
- High level of accountability, attention to detail, and commitment to compliance.
- Experience within a multinational pharmaceutical or healthcare organization.
- Experience launching brands or products in specialty or generic pharmaceutical markets.
- Experience working within Endocrinology and/or Growth Hormone therapeutic areas.
Benefits
- Competitive salary
- Annual bonus
- Pension scheme
- Health insurance
- 24 days annual leave
- Flexible working arrangements
- Employee recognition scheme
- Learning and development opportunities
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