Scaling Our Events & Private Dining Business in the UK & Ireland
Big Mamma isn’t just about unforgettable dinners, it’s about memorable celebrations, bold corporate events, and full-restaurant takeovers that people talk about long after dessert.
We’re looking for a Head of Sales and Events – UK & Ireland, based in London, to drive one of our most strategic growth pillars.
This is a leadership role with real ownership: revenue, people, performance, and market expansion.
About Big Mamma
Big Mamma is a fast-growing Franco-Italian restaurant group known for its generosity, authenticity, and high-energy guest experiences.
With a strong presence across Europe, we are accelerating the development of Events & Private Dining as a key driver of growth.The UK is one of our most strategic markets, with multiple restaurants and significant potential in the corporate and agency landscape.
Your Mission
Drive and maximise Events & Private Dining revenue across the UK & Ireland.
You’ll own country-level targets, lead a high-performing sales team, and ensure strong alignment between Sales and Restaurant Operations — turning demand into seamless, profitable, unforgettable experiences.
What You’ll Be Responsible For
Commercial Performance
- Own and deliver country-level Events & Private Dining revenue targets
- Monitor performance per restaurant and identify growth levers
- Improve inbound conversion rates
- Develop outbound pipeline and key account strategy
- Ensure pricing consistency and strong profitability
Team Leadership
- Lead and develop the Events Sales team
- Run weekly pipeline reviews and structured sales rituals
- Coach the team on negotiation, upselling, and closing strategies
- Build a performance-driven, accountable, and motivated sales culture
Market Development
- Build and nurture strong relationships with agencies and corporate clients
- Represent Big Mamma at key networking and industry events
- Position the brand as a go-to partner for premium, high-energy events
Process & Reporting
- Ensure CRM discipline and data accuracy
- Deliver reliable monthly and quarterly forecasts
- Align commercial demand with operational capacity in close collaboration with restaurant teams
Who You Are
- A strong commercial leader with a performance mindset
- Experienced in managing multi-site or multi-venue sales teams
- Solid understanding of hospitality and events operations
- Highly organised, analytical, and target-driven
- Comfortable in a fast-paced, entrepreneurial, hands-on environment
- Confident balancing strategy with execution
What We Offer
- Competitive salary package (fixed + variable)
- Comprehensive portfolio of benefits
- Leadership role in one of Big Mamma’s most strategic markets
- Real impact and visibility at Group level
- Growth opportunities within an expanding European business
- A dynamic, international, high-energy environment
At Big Mamma, we believe sales is not just about numbers, it’s about relationships, experiences, and bold ambition.
If you’re ready to lead, scale, and elevate our Events & Private Dining business across the UK & Ireland we’d love to meet you.
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