Job Overview
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries and regions, Dentsu delivers end-to-end experience transformation (EX) by integrating services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of innovation and sustainable growth for brands, people and society.
Connections Account Director – Role Purpose
This role will sit in the Connections Team and evolve from heavy Media Partnerships Management to driving the strategic roadmap across content, experience and innovation driven partnerships (Platforms, Creator, Ents & Sponsorships, e.g., Sports, Music, Culture). The Connections Account Director acts as the strategic bridge between our clients’ business challenges and integrated media execution, leading high‑level client relationships, championing innovative “connections planning” that unites creative ideas with data‑driven audience insights, overseeing multi‑million pound budgets, driving commercial growth and mentoring a high‑performing account team to deliver impactful, cross‑channel campaigns.
Key Responsibilities
- Primary Advisor: Serve as the trusted senior partner for key clients, deeply understanding their business, industry and competitors.
- Strategic Growth: Proactively identify client business opportunities and pitch organic growth strategies to expand agency revenue.
- Escalation Point: Lead the resolution of high‑level client challenges, ensuring exceptional satisfaction and retention.
- Connections Planning & Campaign Strategy
- Media Ecosystem Design: Oversee the development of holistic communication blueprints that seamlessly connect paid, owned, earned and shared media channels.
- Audience Insights: Utilize advanced data tools to uncover deep consumer insights and translate them into actionable targeting strategies.
- Creative Collaboration: Partner closely with internal creative, data and activation teams to ensure the brand message perfectly fits the media context.
- Team & Financial Management
- Team Mentorship: Manage, motivate and develop a dedicated team of managers and executives, conducting performance reviews and fostering career growth.
- Commercial Accountability: Own the account’s financial health, managing profitability, forecasting revenue and tracking scope‑of‑work delivery.
- Resource Allocation: Optimize internal team resource allocation to ensure high‑quality delivery without burning out staff.
Skills and Qualifications
- Agency Background: Experience in a media, creative or integrated agency, with a proven track record in an account management or connections planning role.
- Scale: Demonstrated success managing large‑scale, multi‑channel campaigns (digital, social, OOH, TV, experiential).
- Leadership: Minimum 2 years of direct line‑management experience.
- Technical & Soft Skills
- Strategic Thinking: Ability to turn complex data into clear, simple communication strategies.
- Communication: Exceptional pitching, presentation and storytelling skills to influence C‑suite clients.
- Tools: Familiarity with audience profiling and market research tools (e.g., YouGov, TGI, comScore).
- Financial Literacy: Strong commercial acumen with experience managing client P&Ls.
Details
- Location: London
- Brand: Dentsu Solutions
- Time Type: Full time
- Contract Type: Permanent
Equal Opportunity Employment
We believe in equal opportunities for everyone.
#J-18808-Ljbffr…