Job Description
White Cliffs CrossFit (WCCF) and The Foundry Fitness Hub are two of the fastest growing fitness businesses in Folkestone. In 14 months we’ve grown from £9k to £55k per month revenue — over 500% growth — with 455 active members across both sites and a retention rate that puts us in the top tier of gyms nationally.
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.
We’re not a typical gym. We’re a community. Our members stay with us for an average of 40 months — nearly 5x the industry average. We charge a premium price and we deliver a premium experience. We’re expanding rapidly and we’re looking for someone exceptional to grow with us.
The Role
This is a sales role at the heart of our growth. You will be responsible for converting leads into front end offer sign ups across both WCCF and The Foundry. You will manage the full sales process — from first contact through to signing up — and hand over to the coaching team once someone is on board.
This is not a traditional 9-5 role. Leads come in at all hours and our competitive advantage is speed of response. The person who gets this role will treat it with the same urgency and ownership that the business owner does — because the commission structure means it pays to do so.
What You Will Do
- Respond to all inbound leads within 60 seconds during working hours — speed is everything
Manage the full 8-touch follow up sequence for every lead that doesn’t respond immediately
Book and conduct intro visits — tour the gyms, understand what the prospect wants, and close
Sign up new members and complete the onboarding checklist for each one
Manage and update the Lead Tracker daily — if it’s not logged, it doesn’t exist
Supervise HBOT (Recovery Suite) sessions when on site, following the Company’s HBOT safety procedures at all times
Hit a minimum target of 30 front end offer sign ups per month
Actively ask for referrals from existing members at the right moments
Work closely with the head coaches to ensure smooth handover after sign up
Feed back to the business owner on lead quality, objections, and conversion trends
What We’re Looking For
- A background in sales — industry doesn’t matter, results do
Someone who is naturally responsive and on their phone — this is not a desk job
Competitive, target driven, and motivated by commission
Excellent communicator — confident on the phone and in person
Honest, reliable, and someone who takes ownership
Someone who genuinely believes in what we do and can sell it authentically
We are not looking for someone who needs managing. We are looking for someone who manages themselves.
The Package
Performance Level
Monthly Earnings Breakdown
Total Monthly Earnings
Base (no sign ups)
£1,500 base only
£1,500
At target (30 sign ups)
£1,500 + £750 commission
£2,250
Above target (40 sign ups)
£1,500 + £1,000 commission + £250 bonus
£2,750
Exceptional (50 sign ups)
£1,500 + £1,250 commission + £600 bonus
£3,350
- Base salary: £1,500 per month
Commission: £25 for every front end offer sign up
Bonus: £250 additional if you hit 40 sign ups in a month
Bonus: £350 additional on top if you hit 50 sign ups in a month
Flexible working — results focused, not hours focused
Be part of a rapidly growing business with real progression opportunity
In the last 3 months the business owner has been signing 40-50 front end offers per month personally — alongside running the entire business. A dedicated sales person with focus should match or exceed this.
How We Work
We are a high performance environment. We expect a lot and we reward accordingly. Here’s what that looks like in practice:
- Responsiveness:
Leads do not wait. When a lead comes in, you are on it. Every minute of delay reduces the chance of conversion. This is non-negotiable.
- Ownership:
You own your pipeline. You know where every lead is, what the next step is, and when it’s happening. The Lead Tracker is updated same day, every day.
- Honesty:
We don’t oversell. We understand what someone wants and show them how we can deliver it. Authentic sales builds long term members, not short term numbers.
- Standards:
Every intro visit is conducted to the same standard. Every sign up follows the same checklist. Consistency is what makes a great business.
- Communication:
You brief the head coach after every sign up. You feed back to the business owner weekly. No surprises.
Targets & Performance Review
- Minimum target: 30 front end offer sign ups per month
Performance reviewed monthly — sign ups, conversion rate, lead response time
Target will increase when the Ashford site opens
Consistent underperformance against target will be addressed directly and promptly
We believe in being straight with people. If something isn’t working we’ll tell you. We expect the same in return.
The Bigger Picture
This business is growing fast. We are opening a new site in Ashford within 6 months and have a 3 year plan to operate 5 sites. The person who excels in this role has a real opportunity to grow into a senior sales position or sales management role as the business expands. xwwtmva
If you’re a member who loves what we do, has a sales background, and wants to turn that into a career — this is the opportunity.
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